Most of our clients are already competitively skilled when it comes to negotiation skills of buying and selling, however on the agency side, we are often way behind the mark and just starting to study and learn the same principle of pricing and negotiation This may be an old classic topic to us all, but as the words say, classics are the classics for a reason. There are 2 things we need to be very clear before moving into a negotiation: 1. Rejection is a good sign 2. Clients buy our value not costs